Raising awareness, creating involvement and commitment to improve this all starts with arranging for proper communication. Communication is a way to prove that one is taking serious the experiences and opinions of others. The quality and impact of communication is part of an organisation’s culture. To take communication serious means that one needs to critically evaluate and plan on what needs to be communicated, for what purpose and how it can be communicated in the best way possible, and not simply doing it how it was done in the past. Some critical questions regarding communication are presented:

• Food for thought on communication